It has to come from the data provided within the case study rather than data from outside world. Or how the marketing budget can be better spent using social media rather than traditional media.Įvidences – Finally you should provide evidences to support your reasons. For example why the change effort failed in the case and what can be done to rectify it. Why you choose one course of action over the other. Reasons – At the second stage provide the reasons for the conclusions.
It helps in communicating the points directly and the direction one took. The three step case study solution approach comprises –Ĭonclusions – MBA & EMBA professionals should state their conclusions at the very start. MBA and EMBA professional can take advantage of these situations to - apply theoretical framework, recommend new processes, and use quantitative methods to suggest course of action.Īwareness of the common situations can help MBA & EMBA professionals read the case study more efficiently, discuss it more effectively among the team members, narrow down the options, and write cogently.Ĭase Study Solution Approaches Three Step Approach to The Espresso Lane to Global Markets Case Study Solution
What is the Case Study Method ? How can you use it to write case solution for The Espresso Lane to Global Markets case study?Īlmost all of the case studies contain well defined situations.
This case provides a practical example of the challenges faced in international business.Ĭase Authors : Alon Ilan, Meredith Lohwasser In addition to market selection, mode of entry was vital and included options such as exporting, franchising and joint venture. Potential markets included Brazil, China, Germany, Japan, India, the United Kingdom and the United States. The company wanted to expand the reach of its own franchised coffee bar, Espressamente, through international expansion. Case Description of The Espresso Lane to Global Markets Case Studyįounded in Trieste, Italy, Illy marketed a unique blend of coffee drinks in over 140 countries and in more than 50,000 of the world's best restaurants and coffeehouses.
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